Website speed has become a central factor of user experience. It impacts organic search rankings, conversion rates and revenue.
Website performance optimisation tool is software that assist web pages in increasing both their actual and perceived speeds, including both server-side and client-side optimisation techniques.
Features
Website performance optimisation tools enable you to monitor and assess the performance of your website, which allows you to identify areas for improvement such as decreasing page load times or improving user experiences. In addition, these tools can increase search engine rankings as well as expand business opportunities.
Google Page Speed Insights is one of the premier optimisation tools, offering an easy way to test page speeds on both desktop and mobile devices while offering recommendations on how to improve them.
GTmetrix and Pingdom are two additional web page optimisation tools. Both tools offer real-user monitoring as well as synthetic testing, to give a more comprehensive picture of a page’s performance. Furthermore, these tools can help optimise your site by decreasing server-side load time and decreasing JavaScript file size – as well as offering session replays, scroll maps, and A/B testing features for evaluation of website performance.
Pricing
Choose the optimal website optimisation tool depending on your unique requirements. Generally, multi-step and customisable tools offer greater insight into customer experience and user behaviour; in-depth optimisation processes help expand brands while increasing conversions.
Optimisely provides comprehensive testing and analytics services that enable businesses to maximise the effectiveness of their content, user experience design (UXD), information architecture (IA), SEO, multivariate testing, full-stack testing, feature flags version control experiment run across platforms – perfect for enterprise-level operations.
GTmetrix is a web performance measurement and Website performance optimisation tool with both free and paid plans, that specialises in measuring page speed and technical issues as well as offering suggestions to speed up load times of websites on desktop and mobile platforms. Based on Google PageSpeed Insights reporting system, it offers granular tests for each aspect of website performance that enable you to choose location, browser and device combinations during every test run.
Integrations
Integration between website performance optimisation tools and other platforms such as Slack, Zapier and Microsoft Teams provides invaluable assistance with site maintenance as well as alerting to any problems, allowing you to respond swiftly and take corrective actions as soon as issues arise.
Google will punish websites that load slowly with less organic search visibility, which in turn affects traffic, customer retention and sales. There are many methods available to enhance site speed; finding what suits your requirements best can be done.
For instance, if you want to enhance the user experience of your website visitors, consider contextual surveys like Qualaroo or usability testing tools such as TrymY UI that allow you to gather behavioural data such as heatmaps and session replays to gain valuable insight into visitor habits and pain points – then use that feedback to make your site more user-friendly – further improving user satisfaction while increasing conversion rates.
Resources
No matter your goal – optimising website performance, increasing conversion rates or testing and analysing user behaviour – web optimisation tools offer quick and efficient solutions that are often cost-effective. Before purchasing one though, be mindful of any costs.
By eliminating multiple site speed tools or plugins from your toolbox altogether, NitroPack offers an all-in-one solution to save both time and effort. Just three minutes is all it takes for installation; then all Website performance optimisation tool such as minifying CSS files, compressing images, activating cache, global CDN deployment, page-load acceleration etc are applied seamlessly – saving both effort and time in the process!
VWO provides full-stack experimentation capabilities with behavioural analytics tools such as heatmaps, recordings, surveys, and feedback for behavioural experiments. In addition, A/B testing, split URL tests and multivariate testing can all be utilised here – making VWO an excellent option for enterprises that need to conduct experiments on mobile apps, server side applications or feature flags.
