People may have heard that modern business marketing needs Bigcommerce SEO (search engine optimization). But it can be hard to figure out exactly how SEO helps a business grow. Making an e-commerce site can be hard enough on its own; adding this extra step is just not fun. In this blog, we look at how the BigCommerce SEO features work and try to give some tips on how to get traffic to your store if you decide to use them. SEO is a must for any online business if you need to fix website errors, I highly recommend to look for reputable hire BigCommerce developer like Always Open Commerce. You won’t get more customers if you bring a lot of traffic to your website. Without customers, a business can’t stay in business.
Tips for SEO to Help Your BigCommerce Store Grow!
But luckily, there are portals like BigCommerce that can help you deal with most of these pressures. So, let’s look at some Bigcommerce SEO tips that will help your business reach the heights you want.
What exactly is BigCommerce?
BigCommerce, an easy-to-use SaaS platform, is driving the eCommerce era right now. With BigCommerce, you can look into a lot of ways to improve, try new things, and grow. On this safe and easy-to-use eCommerce platform, you can create creative and appealing shop interactions with the help of BigCommerce’s visually appealing tools. You can also manage the system’s complexity with these tools. BigCommerce also helps you beat out the competition in quick-commerce activities that encourage customers to come back.
Why should I trust BigCommerce?
BigCommerce’s best feature is its many built-in tools. Several popular e-commerce sites need plug-ins from third-party developers for important features like separate page checkout and user feedback. Additionally striking are the unlimited staff memberships, capacity, and product variants, as well as the 99 per cent availability guaranteed. With the help of BigCommerce, anyone can set up a full online store where they can sell goods on Facebook, Twitter, Amazon, Etsy, and their own website. BigCommerce should be on your list if you are looking for a framework for cross-selling.
Is BigCommerce a good online shopping platform for SEO?
The SEO features of BigCommerce work well right out of the box. You can choose this option with confidence, knowing that it won’t put you behind because, like Magento, it was made with quality in mind. A Bigcommerce SEO Audit from Shero can help you understand the complexities of SEO if your website isn’t as visible as you’d like it to be or if you’re planning to switch to BigCommerce to improve your site’s rankings. SEO on BigCommerce is pretty good. Since you have a lot of tools and functions, you’ll need to find ways to speed up the process to beat your competitors. To properly optimize a BigCommerce store, though, you may need to fix a few SEO blind spots.
In the rest of this post, we’ll look at some advice, or a Bigcommerce SEO guide, that always lets anyone do something.
1. Improve the speed of website performance
In the future, the speed at which your page loads will be a key part of your technical SEO. If you want to get relevant traffic, you need a website that loads quickly. One of the many tools you can use to test performance on the internet. Google’s PageSpeed Insights is a solid choice. You can put a specific website into this free tool to find out how fast it is and get tips on how to improve it.
2. Keyword analysis should be your top priority
SEO starts with well-targeted keyword research for BigCommerce and anyone else who wants to rank on a search engine page. Keywords are the most important building block of your SEO. If you can optimize a website for the keywords that customers use when they search, they are more likely to find it. One of the best places to start is with Google’s free Keyword Planner. By entering phrases related to our brand or product, we can get slightly better keyword suggestions that are more likely to bring in traffic.
3. Improve SEO on the page
One of the best things about BigCommerce is that its platform has built-in features that help you improve your on-page SEO. Unlike many other platforms, BigCommerce doesn’t force you to work around default settings that you can’t change. BigCommerce makes it easy to do this by giving you SEO-specific sections where you can enter your metadata for each page. It is one of the most important SEO features of Bigcommerce. Don’t have to change HTML if you give meta tags, search terms, and headlines (all on-page SEO elements). This would have to be done on every page of your website, but the increase in visitors and income will be worth the work.
4. Make sure your site works well on mobile devices.
As we said in our analysis of BigCommerce’s SEO capabilities, Google has switched to mobile-first indexing. That means that your mobile site will have a bigger impact on your SEO than your desktop site. Using a theme that immediately adapts your website to portable devices is the best option for BigCommerce. So you don’t have to deal with zoomed-out pages that are hard to use. Instead, you have a page that scrolls horizontally and flows together.
5. Make your product and category pages better.
When building your website for SEO, site navigation is one of the most important things to think about. No matter where a user comes in, you want your website to be easy to use. This is where your categories and products’ pages are. The best way to do this is to set up “silos” for the different types of products you sell.
6. Use an app to fill in the blanks.
As we’ve already talked about, adding an app to your store will likely help your SEO. This is a smart movie for any eCommerce platform because it gives you a structure you can use to check your SEO efforts in the long run. Users can focus on trying to sell your products because it takes care of important things like the performance of your sitemap and title tags. Make sure that the app you choose from the BigCommerce app store helps you optimize important parts like page titles and product descriptions. If you include the right information, your traffic will slowly start to go up.
7: Plan Your Internal Linking
As we talked about in the first tip, users who separate their groups and product pages improve your SEO through internal links. Let’s look at how you can use this strategically in each silo. You could link to best-selling products, blog posts, and landing pages using links to these products. By linking internal pages in the right way, you can figure out which ones need to be optimized for SEO the most, which will help them move up on search engine results pages.
Wrapping it Up
It may be a life-or-death situation for eCommerce, but platforms like BigCommerce give businesses a better way to stay competitive. Businesses that want to sell online should look into BigCommerce SEO features because they offer a lot of ways to customize, benefits, and room for growth. They are also good for SEO, which makes it easy to see why so many businesses use them. To get to the top, you still have to work hard, just like on any other platform. Spend some time making sure the categories and product pages are the best they can be. Just like the home page, they need some work. And finally, come up with a plan for internal linking and stick to it. You’ll see results from your SEO in a short time. Your e-commerce business will benefit greatly from the traffic you get, which will help it grow and succeed.
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